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阜新翻译公司关键字："integration" is the integration of external resources within the enterprise. "Points", namely: external market business segment, the internal management functions of the subdivision; "synergy" that is: the external market business integration, integration of internal business management.Chain management as an important marketing business model, and her success lies in integration and optimization of resources, to complement the internal resources to form a scale. The key chain's marketing model is the "points" and "cooperation." Into two, divided into many "separate", "split", "separation", "sub-vertical" ... "sub" has a variety of ways, in the enterprise, "points" we are everywhere. The breakdown of jobs, management of regional segmentation, market segmentation, product line segments, channel segments ... ... is a food manufacturer in the end he sold to a third party promoters outsourcing companies, the work functions of the enterprise of separation. Promoters outsourcing can reduce the cost of enterprise management, but this increase in personnel management risks. The company passed into the agreement to the promoters of the enterprise management, human resources are relatively abundant in the society, the promoters of the functions of the outsourcing companies save a lot of things. P & G's shampoo products have a lot of light, is not aware of people thought it was a different production, this is a division of Procter & Gamble brand line results, but a little care we also find that under the surface of the P & G's brand split, the actual but on the unity of all commodities, "P & G" brand on the company. "Procter & Gamble Produced by" advertising slogan. "P & G" the moon and the stars were at the head of P & G's logo can be seen on the P & G's products. P & G brand is the business division, to separate the brand and unified under the management of the company to Procter & Gamble. "Cross compliance", "malocclusion", "match", "cooperation", "merger" ... "integration" in many ways, the enterprise management, we can also see the "integration" of the shadow. Enterprises and business cooperation, the cooperation of enterprises and employees, streamlining the work process integration, integration of cultural ideas (CIS), information resource integration, channel integration, the price line regional integration, integrated logistics resources, integrated customer management (CRM) ... ... the most recent a case: Hong Kong Emperor Group, China Film Group and Beijing TV station in the Mainland to jointly set up the Beijing Film King performing arts agencies. This is a film and television media giants use their resources to optimize the integration of resources in the hands of established companies. "100 million contract Zhao micro" scale chain enterprises co-immediate. Manufacturers and retailers, channel partners. Haier, with small companies. Yahoo and Alibaba co ... ... the premise of cooperation between enterprises is part of individual enterprises, split out the resources, either financial or human resources, material resources, whether tangible or intangible commodity resources to channel resources, skelter only to reduce marginal cost increase profit
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