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天门翻译公司关键字：Western retail companies in their own land for years, and even cities and towns in the western county, town and bustling commercial district, residential areas, tourist attractions and other good shopping district, department stores, supermarkets, convenience stores and other retail formats door store the vast majority of all retail enterprises in China. More important is reflected in the dealings with consumers more likely to be recognized and this recognition mainly in the retail and service characteristics of identity and recognition of interest on the purchase.Third, accelerate the development of policy proposals for Western retailers continue to promote and improve the chain, achieve economies of scaleChain is the product of social production, in the West for nearly 140 years of history, as a new form of business organization and management system, since the early 1990s has been introduced to China, bringing China's retail industry a profound change. However, the retail chain operations in the western course, there are some bad points. To this end the following aspects should further improve the operational form.1) based on the standardization of business continue to expand. Chain is very important feature is the implementation of standardized operation and management. Has been carried out in the western chain of the enterprise, many just walk in the form of chain operation, the operation of normative poor. This should draw on international experience, as soon as possible to develop a complete business chain for China's national conditions and laws to protect the chain and management of intellectual property rights, and detailed provisions of the basic conditions and chain standards, norms chain management, real reflected from the unified purchase, unified picking, unified management, unified accounting core, to prevent even without the lock. appropriate government support, given the necessary preferential policies to encourage its rapid development. The Government should take effective measures to solve the chain of funds, taxes, registration and other practical issues network, and adjust commercial network planning and layout, making it more conducive to the development of chain growth. under specific conditions, choose the form of chain operation. Chain of three types: direct chain, franchising and voluntary chains, each type has its own implementation of the conditions, also has its advantages and disadvantages. Enterprises should be based on their own conditions, including industry
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