|
延安翻译公司关键字：In addition to the main business of liquor, Wuliangye new strategic thinking is the use of brand development Wuliangye relative level of competition is not intense wine areas of health, to avoid always the same brand of liquor within the field of family "capricious" competition. Wuliangye hopes health will be the second start of the wine leading products and become a new growth point performance Wuliangye.
Multi-brand liquor Wuliangye road success is in line with market毕业论文翻译成英语文章 segmentation, market毕业论文翻译成英语文章ing theory, it can be in different market毕业论文翻译成英语文章 segments of consumer products to provide the corresponding characteristics, which in all market毕业论文翻译成英语文章 segments, increase market毕业论文翻译成英语文章 share, as Wuliangye laid the foundation for market毕业论文翻译成英语文章 growth. However, its multi-brand strategy also has shortcomings, the whole, has a large multi-brand strategy is pushed by the market毕业论文翻译成英语文章, the lack of overall planning, the new brand reflects the market毕业论文翻译成英语文章 value is not yet independent, dependent Wuliangye brand must exist. When the minds of consumers of these brands to establish a separate image, no longer has a large shadow behind, then that is the success of multi-brand Wuliangye day. Health into the wine, is trying to diversify the product Wuliangye step. Health wine and liquor industry is a correlation there are large differences in the industry, Wuliangye existing resources can be shared with many, but in operation rely on the advantages of Wuliangye brand can not be recognized by the market毕业论文翻译成英语文章. Wuliangye health wine and spirits brands to share is low, Wuliangye can rely on the existing corporate image, channels, R & D and production strength. Wuliangye need to establish the premise of sharing of resources is relatively independent of the liquor products, product development, production, market毕业论文翻译成英语文章ing and management system. If Wuliangye can make good use of their论文摘要翻译英文 existing resources, lower cost of entry to achieve its new product plans, is expected to scale new heights. Maotai: focus on targeting high-end market毕业论文翻译成英语文章, creating the best brand of liquor Moutai group's future development strategy is "a product-based, multi-product development, good wine articles; an industry, a variety of business, out of the wine world." "What the market毕业论文翻译成英语文章 should do, bigger and stronger white wine sauce Maotai not
|